Floyd C4 Program
The Floyd County Economic Development Authority (EDA) recently held its eleventh annual Floyd C4: Creators, Curriculum, Coaches, Challenge program. Participants received training in marketing, financial planning, product development, and customer service, along with one-on-one support from the Small Business Development Center (SBCD), SERCAP, and other regional partners.
The program concluded with “Pitch Night,” where entrepreneurs presented their business ideas for a chance to receive capital grants. Regional Commission staff again served on the judging panel and reviewed several strong, creative submissions that highlighted Floyd County’s growing entrepreneurial community.
Congratulations to the 2025 Floyd C4 winners:
- First Place: Thrive Hive: Smoothie & Juice Café
- Owners: Karina Miller and Mitchell Pittman
- Second Place: WINCare Health
- Owner: Pamela Logan
- Third Place (Tie): R&D Floral, LLC
- Owners: Dulaney Rierson and Rebecca Dabney
- Third Place (Tie): Kismet Cleaning Co.
- Owner: Steph Brown
- Champion of Entrepreneurship Award: Mountain Music Solutions
- This award, received by Ashlee Watkins and Andrew Small, honors the legacy of Sandy Ratliff, whose support was instrumental in launching Floyd C4.
These entrepreneurs reflect the creativity and dedication in Floyd County’s business community. Thank you to Floyd County, the Floyd County EDA, Greater Roanoke and NRV SBDC, Onward NRV, SERCAP, Chelsey Hodge, and the New River Valley Regional Commission for supporting this year’s program and participants.
