Sportsplex Logo Unveiled
Pulaski County Sports & Entertainment is proud to unveil the official logo for the Pulaski County Sportsplex, a transformative new indoor sports complex that will serve as a premier destination for athletic competition while providing a year-round recreational asset for the local community.
The Pulaski County Sportsplex is a 165,000-square-foot versatile indoor facility designed to host travel sports tournaments, regional events, and community programming. Once completed, the Sportsplex will enhance Pulaski County’s ability to attract visitors, support youth and adult athletics, offer access to world-class health and fitness facilities through community membership programs, and create new
opportunities for economic growth in the county and throughout the region.
The newly released logo includes elements of design and style from the Pulaski County Sports & Entertainment logo that was introduced last year. Both logos were designed by Roanoke-based marketing firm, 5 Points Creative, who has also designed other logos and brand elements for Pulaski County.
The new logo represents the vision and purpose of the Sportsplex: a modern, energetic hub where competition, community, and connection come together. Its design reflects strength, movement and versatility—qualities that mirror both the facility itself and the people it will serve.
“The Pulaski County Sportsplex is more than a building, it’s an investment in our community’s future,” said Tim Miller, Director of Sports & Entertainment for the county. “This logo marks an important milestone in the project and establishes a visual identity that reflects the pride, opportunity, and momentum surrounding this project.”
Designed to accommodate multiple indoor sports, tournaments, expositions and large-scale events, the Sportsplex will welcome athletes and spectators from across the country while remaining accessible to Pulaski County residents for health and fitness, practices, leagues, an
array of programming and general community use. The facility is expected to become a central gathering place that promotes healthy lifestyles, overall wellness and strengthens community ties.
As development continues, Pulaski County will share additional updates on construction progress, programming, and future milestones. The release of the Sportsplex logo signals the beginning of a new chapter, one that positions Pulaski County as a competitive and welcoming
destination for sports, recreation and community engagement.
For more information about the Pulaski County Sportsplex, please visit PlayPulaskiVA.org or follow Pulaski County Sports & Entertainment on Facebook and Instagram.
About the Pulaski County Sports & Entertainment Authority
The Pulaski County Sports & Entertainment Authority was created in 2024 by the Board of Supervisors to advance the County’s sports and entertainment vision and oversee a growing list of facilities, including historic Calfee Park, the Pulaski County Motorsports Park and the new Pulaski County Sportsplex, and furthermore to establish Pulaski County as a premier destination for sports and entertainment, where world-class facilities, outdoor recreation and adventure, and rich culture combine to help create memorable experiences that drive economic growth and opportunity.
