Parks & Rec classes: business basics, marketing & social media
In partnership with the Roanoke Regional Small Business Development Center, the Christiansburg Recreation Center will be hosting classes on business basics, marketing and social media in 2018.
Are you considering starting a new business? Not sure what you need to do and what steps to take? Then Business Basics is the class for you! Business Basics is an introduction to owning your own business. Topics covered include: deciding on a legal entity structure, basic accounting and tax issues, steps you need to take for permits and licensing, steps to writing a business plan and basics of marketing and market research.
The class – taught by Bart Smith, director of the Roanoke Regional Small Business Development Center – will cover the nine steps to market research to determine if your business idea makes sense. This class is for individuals new to business and those thinking of starting a business. The class is three hours long, so these topics will only be briefly covered. Upon completing the class, you will have the opportunity to schedule a one-on-one appointment with one of the professional business counselors in the Development Center’s office. One-on-one sessions are no cost.
There are two opportunities to take the Business Basics class. The first session will be Wednesday, Feb. 21, from 9 a.m. to noon. Please register by Feb. 14. The second session will be Thursday, April 26, from 5:30 – 8 p.m. Please register by April 19. There is a $25 registration fee.
Want to focus on the fundamentals of marketing? Check out the Marketing and Social Media Basics class, taught by Christina Garnett, the marketing director of the Roanoke Regional Small Business Development Center. At the end of this course, you will be able to create a marketing plan for your small business that encompasses a creative plan, a positioning plan, and a media marketing calendar – the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Creating personas, website best practices, social media marketing, and tools for automation and ROI reporting.
Marketing and Social Media Basics will be held on Wednesday, March 21, from 9 a.m. to noon. Please register by March 15. There is a $25 registration fee.
To learn more about these classes, please visit the Parks and Recreation brochure online or call the Recreation Center at 540-382-2349 to register.
Both classes are part of the Town of Christiansburg’s partnership with the Roanoke Regional Small Business Development Center. The partnership is aimed at helping our town’s local businesses thrive.
The Roanoke Regional Small Business Development Center’s mission is is to promote small business creation, growth, and development by providing professional business counseling at no charge to the client. The RRSBDC also provides affordable training and informational resources. The organizations assists small businesses, individuals purchasing or selling a business, not-for-profits, and aspiring business owners.