Kroger Creates Fund for Racial Equality and Justice
As the largest traditional grocer in the nation, The Kroger Co. wanted to voice its response to racial inequity and injustice in a thoughtful and intentional manner. On Friday, June 5, Kroger announced a $5 million philanthropic fund that would be directed towards organizations that support the advancement of the Black community and diversity, equity and inclusion initiatives.
In addition to the donation, the Kroger African-American Resource Group created an “Allyship Guide: From Awareness to Advocacy” to help educate Kroger’s community of associates, leaders, customers and community partners on racism, injustice and the actions that allies can take to be actively anti-racist.
The guide cites that: “The allyship guide was developed to spur reflective thoughts, hard conversations and bold actions. We hope you find the resources and content motivational, insightful, eye-opening and, maybe even heartbreaking or infuriating.”
“Now is not the time to be silent and Kroger is committed to being both a financial resource for the Black community and educating our team and communities on being allies,” said Paula Ginnett, Kroger Mid-Atlantic president. “I know on a local level, we’re looking forward to partnering with more groups who work to uplift the Black communities in Virginia, West Virginia and the other markets that we serve.”
To become a greater part of the solution and follow the advice of experts, Kroger announced its commitment to listening. The company will create more opportunities for associates to share thoughts, feelings and experiences with discrimination, including virtual listening sessions with associates and leadership, including CEO Rodney McMullen.
Kroger’s allyship guide can be accessed here: https://www.thekrogerco.com/community/better-together/
About Kroger’s Mid-Atlantic Division:
The Mid-Atlantic Division operates more than 100 stores in Virginia, West Virginia, Kentucky, Tennessee and Ohio. Based in Roanoke, Virginia, the Mid-Atlantic Division employs about 18,000 associates. Kroger is dedicated to eliminating hunger in the communities it serves through partnerships with nine Feeding America food banks and numerous local organizations. The grocers Zero Hunger | Zero Waste efforts are aimed at ending hunger in Kroger communities and eliminating waste in stores by 2025. Kroger also supports breast cancer research, the military and their families and more than 4,000 nonprofit organizations. Last year, Kroger Mid-Atlantic donated 16.5 million meals to charity and 3,606,296 pounds of food to food bank partners.