Floyd County Tourism Office Receives Grant
The Floyd County Tourism Development Council (FCTDC) has received $10,000 from the Virginia Tourism Corporation (VTC) DMO WanderLove Recovery Grant Program, a new grant made available to Virginia’s Destination Marketing Organizations (DMOs) across the Commonwealth that have been heavily impacted by the novel coronavirus pandemic to fund recovery marketing initiatives. $866,504 in marketing grant funds were awarded to 90 Destination Marketing Organizations as part of the DMO WanderLove Recovery Grant program.
The Floyd Tourism Office will use the VTC WanderLove grant funds for a comprehensive, county-wide program to develop and market itineraries that highlight the best of Floyd in the arts, music, outdoor recreation, history, lodging, and local foods, farms and spirits now through June 2021.
“What has always made Floyd so special are the many creative small businesses that together make Floyd an incredible place to live – and to visit. While our businesses have been resilient and innovative in response to COVID-19, they are small often family-run – and the COVID-19 impact has been devastating,” shares Floyd Tourism Director, Pat Sharkey.
“We have also seen a major drop in taxes generated from tourism for both the county and the town – which has a huge impact on the funding for the tourism office and for other public services.
The VTC WanderLOVE grant funds will provide needed marketing dollars for tourism to supplement the loss – and to support our community and our many tourism businesses.”
As Virginia begins reopening, there is a lot of pent-up demand for leisure travel and people are seeking safe, close-to-home destinations that allow for social distancing and access to open spaces. With this in mind, the WanderLove campaign provides travel inspiration for road trips, outdoor recreation, hidden gems, small towns, and Virginia’s signature LOVEworks program.
“Virginia tourism is a critical sector of our economy and has been heavily impacted by the coronavirus pandemic,” said Governor Ralph Northam. “Getting travelers back on the road and spending money in our cities and towns is one of the fastest ways to inject dollars back into our economy and our communities. The Virginia Tourism Corporation’s DMO WanderLove Recovery Grants gives localities the ability to market their destination as safe and welcoming when visitors are ready to resume travel.”
Tourism is one of the Commonwealth’s largest economic engines, with visitors to Floyd County spending more than $25 million in 2018, and contributing near 2 million dollars in local and state tax revenue. The tourism and hospitality industries have also been among the hardest-hit by the pandemic, experiencing decreased revenue and job loss, along with the temporary closure of many tourism-related businesses. A revived tourism economy can help spur new economic activity and inject critical funds back into Virginia communities.
About the Floyd County Tourism Development Council (FCTDC)
The Floyd County Tourism Development Council (FCTDC) is a partnership between Floyd County, the Town of Floyd and the Floyd County Chamber of Commerce. The FCTDC oversees the Floyd County Tourism office and the office is managed by the Tourism Director.
About Virginia Tourism Corporation
Virginia Tourism Corporation is the state agency charged with marketing the Commonwealth as a premier travel and film destination. In 2018, visitors to Virginia spent $26 billion, which supported 234,000 work opportunities and contributed $1.8 billion in state and local taxes. In 2019, Virginia is for Lovers celebrates its 50th anniversary. To learn more, visit virginia.org